Travel Agency Operations
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Course informations
| Study program level |
Undergraduate |
| Study program |
Management |
| Study program direction |
Management of rural tourism |
| Course year |
3. |
| Course semester |
V |
| Course status |
Core |
| ECTS |
5 |
| Lectures (h) |
30 |
| Excercises (h) |
30 |
| Seminars (h) |
- |
Course objectives
- Mastering the professional knowledge and the techniques of working within the complex organizational system of a tourism mediation company
Course outcomes
Name of the learning outcomes set: Tourism agencies - operational business
Level: 6
- Design a business organization in commercial and special departments of an agency.
- Identify and compare the types of tourism agencies and comment on their operational characteristics and position in relation to the entire system of business relations in tourism.
- Identify stages in the creation of tourism arrangements, the calculation of the prices, tariffs and placement of them.
- Manage, analyze and evaluate the business outcomes of a travel agency with the identification of the specifics of the financial business of the agency.
- Review the legal aspects of the travel agency's business with partners and clients.
Name of the learning outcomes set: Tourism agencies- marketing and sale
Level: 6
- Research the demands of the market for tourism agency services with defining market segments.
- Understand the content of the marketing plan of the main types of tourism agencies.
- Analyze the effects of current trends in sales and distribution (e.g. E-commerce) on the operations of travel agencies.
- Operate online reservation systems and optimize the commercial position of travel agencies in relation to global reservation systems.
- Create a plan and implement the activities of promoting tourist agency services.
Course content
The theory of mediation in tourism. Association of tourism agencies. Types and subdivisions of tourism agencies. Process of reproduction and business of a tourism agency. Market concept and business policy in tourist mediation. Sales policy (placement). Promotional policy. Organization of tourism agency.
