Tourism Policies and Tourism Organisation
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Course informations
| Study program level |
Graduate |
| Study program |
Management |
| Study program direction |
Destination management |
| Course year |
2. |
| Course semester |
III |
| Course status |
Core |
| ECTS |
6 |
| Lectures (h) |
30 |
| Excercises (h) |
- |
| Seminars (h) |
30 |
Course objectives
- Identify the importance of tourism organizations and policies in the scope of general economic and social functions
- Assess the meaning and importance of tourism development policy as a prerequisite for efficient organization and management of tourist activities
- Propose the use of active measures and EU policies related to the promotion of tourism
Course outcomes
- Assess the integration of tourism policy into the economic system
- Comment on the importance of tourism organizations and policies for the successful development of tourism into the national economy
- Critically evaluate tourism development plans at the World Tourism Organization level
- Explore tourism policy and tourism development measures at an EU level
- Evaluate independently the importance of the tourism position in the development process of the national, regional and local economy
- Recommend the operational elements of organization and policy in accordance to the policy of EU tourism development and national policy
- Propose a strategy for tourism development of the selected destination by guiding the EU's stimulus measures and the measures of the national tourism development policy
Course content
Integration of tourism policy into the economic system. Public sector and tourism policy. Principles of policy making in tourism. Political instrument in tourism. Concepts and objectives of tourism policy. International environment in the sphere of conception and tourism development policy. Measures of tourism policy and development of tourism at an EU level. Tourism development plans at the world tourism organization level. Holds of tourism policy and tourism organization. Concept of national tourism system and goals of tourism development of Croatia. Organization of tourism and management of tourism destination. Creating a tourism development strategy of a selected destination.
