Strategic Management
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Course informations
| Study program level |
Graduate |
| Study program |
Management |
| Study program direction |
Destination management |
| Course year |
1. |
| Course semester |
II |
| Course status |
Core |
| ECTS |
6 |
| Lectures (h) |
45 |
| Excercises (h) |
- |
| Seminars (h) |
15 |
Course objectives
- Explain the underlying concepts of modern theory of strategic management
- By applying relevant examples and practices in real-time companies, enable students to analyze their environment and assess their competitive position
- Develop the ability to compare potential business strategies of small and medium-sized enterprises with the aim of achieving a sustainable competitive advantage
Course outcomes
- Analyze the strategic planning process
- Identify the role of strategy in achieving the goals of small and medium-sized enterprises
- Review and analyze the impact of individual environmental elements on strategic commitment
- Assess the competitive position of the company on a given example
- Design the mission, vision and strategic goals of the company on a given example
- Compare several possible strategies for achieving sustainable competitive advantage in a given example
Course content
Introduction to strategic management. Historical development of strategic management. Key strategic management objectives. Strategic management process and strategic levels. Mission, vision and strategic Goals. Strategic analysis. Future prediction and scenario techniques. Competitive advantage and generic competitive strategy. Social responsibility strategy, business strategy, corporate and functional strategies - types of strategies and their features. Basic strategic orientations. Strategies of small and medium Enterprises. Formulation strategy. Implementation of the strategy. Strategic planning and control. Strategic alliances and partnerships.
