Startup Economics
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Course informations
| Study program level |
Undergraduate |
| Study program |
Electrical Engineering |
| Study program direction |
Telecommunications and informatics |
| Course year |
1. |
| Course semester |
II |
| Course status |
Core |
| ECTS |
3 |
| Lectures (h) |
15 |
| Excercises (h) |
15 |
| Seminars (h) |
- |
Course objectives
Combine all the knowledge needed to start your own business and what knowledge is necessary to manage such a small startup company. Enlighten students about the importance and opportunities of entrepreneurship, and the huge market that ICT companies, even the smallest ones, can count on - if they have the competency and ideas.
Also, students should also be introduced to basics of marketing and business negotiations. To enable them to have an independent marketing performance for the purpose of promoting their own start-up. Special emphasis is put on the different forms of e-marketing.
Course outcomes
- To critically judge options for starting your own company and suggest the best one
- To prepare everything necessary to start a company and to carry out the start-up procedure.
- To organize the company’s business in accordance to bookkeeping rules
- To comment on the possible ways of finding engagement on the global ICT market
- To write their own business plan and to evaluate potential risks
- To manage a basic negotiation process
Course content
The basics of trade law (ltd.. vs. craftsmanship), the method (procedure) of company establishment, company activity, social contract; Accounting Basics - VAT, Profit Tax, Company Tax, Payroll, Depreciation, Leasing, Purchase of Equipment ... Fundamentals of Labor Law, work contracts, employee recognition procedures, employer's obligations. Solving relationships between two business entities - contracts, acceptance, invoicing. Remote business economics (ways of contracting jobs and payments). CASE Study, Startup culture, Business angels, incubators, accelerators, technology innovation centers. Concept, significance and negotiation goals. Negotiating elements. Principles and negotiation strategies. Parameters of negotiating situation. Types of negotiation. Determining goals. The basics for discussion and first suggestions. Availability and source of information. Defining the negotiating position. Technical issues of negotiation. Factors for good preparation of negotiations. Specific negotiating tactics. Understanding marketing as a modern market-oriented concept of exchange. The emergence and development of marketing, tasks and its application in economy and society. Marketing goals, activities and processes for its realization. The needs, desires and motives of customer and consumer behavior. Role, significance and methods of market research and marketing information system. Planning of marketing activities. Segmentation of demand markets and differentiation of products and services. Organization of marketing functions and activities. The elements and factors of a marketing mix. Marketing control.
