Public and Non-Profit Sector Management
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Course informations
| Study program level |
Undergraduate |
| Study program |
Entrepreneurship |
| Study program direction |
Entrepreneurship |
| Course year |
3. |
| Course semester |
V |
| Course status |
Elective |
| ECTS |
5 |
| Lectures (h) |
30 |
| Excercises (h) |
- |
| Seminars (h) |
30 |
Course objectives
- Understand and evaluate the basic concepts and role of the public and non-profit sector
- Obtain knowledge on the elements of public enterprise management, valorize individual elements of public and non-profit organizations management.
- To justify the position on the need and role of local self-government for the development of society and the community
Course outcomes
The name of the learning outcomes set: The position and role of the public and non-profit sector
Level: 6
- Recognize the role and potentials of the public and non-profit sector in the EU and the Republic of Croatia
- Identify participants in the public and non-profit sector
- Describe and analyze the impact of trends on the sector participants
The name of the learning outcomes set: The specific qualities of the public and non-profit sector
Level: 6
- Recognize the 'multistakeholder' character of the public and non-profit sector
- Identify basic management methods for stakeholders
- Create a stakeholder map for public and non-profit sector entities
The name of the learning outcomes set: Approaches to the management of the public and non-profit sector
Level: 6
- Identify organizational performance indicators
- Assess the level of marketing and entrepreneurial orientation of the public and non-profit sector
- Analyze the modalities of application and advancement of modern business orientations
Course content
Characteristics of the profit, non-profit and public sector. Triple Helix approach. The structure and scope of the public sector. Trends in public administration. Public sector and gray economy. Place and role of local self-government. Management of public and utility companies. Role, participants, and perspectives of nonprofit sector development. Public access to the public and non-profit sector. Development of public management. New public management. Measurement of organizational performance. Marketing in the public and nonprofit sector. Benefits of marketing and entrepreneurial orientation. Prerequisites for implementation of marketing and entrepreneurial orientation.
