Promotion in Rural Tourism
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Course informations
| Study program level |
Undergraduate |
| Study program |
Management |
| Study program direction |
Management of rural tourism |
| Course year |
2. |
| Course semester |
IV |
| Course status |
Core |
| ECTS |
6 |
| Lectures (h) |
30 |
| Excercises (h) |
- |
| Seminars (h) |
30 |
Course objectives
- introduce a student with indigenous rural products and how to promote and market them
- know how to choose the appropriate elements of a promotional mix for promotional campaigns of different tourism products and business entities
Course outcomes
Name of the learning outcomes set: Promotion of a new product
Level: 6
- Recommend the propaganda concept of excitement and market interest for a new tourism product, creating the desired image of the same product.
- Make a promotional plan for introducing a new product or service.
- Evaluate the effects of promoting a new tourism product.
Name of the learning outcomes set: Promotional mix and methodology in tourism
Level: 6
- Evaluate the benefits of integrated marketing communication in relation to traditional promotion methods.
- Select and elaborate the adequacy of applying a particular promotional method (propaganda, sales promotion, personal sales, and publicity) in relation to a given situation.
- Evaluate the elements of a promotional mix.
Name of the learning outcomes set: Promotional and media plan in tourism
Level: 6
- Identify the organizational aspects of promotional activities of tourism companies and relations with propaganda agencies.
- Select promotional off-line and online tools.
- Create a media advertising plan when introducing a new product.
- Make a budget for promotional activities that includes a time schedule.
- Conceive the content of promotional materials
Name of the learning outcomes set: Public relations (PR) in tourism
Level: 6
- Critically evaluate the PR plan of a tourism company.
- Select PR tactics in a given situation.
- Evaluate communication values (on-line and off-line communication).
- Identify ways to find, understand and use different sources of information in the PR function.
Name of the learning outcomes set: The sale of indigenous traditional and domestic products
Level: 5
- Comment on forms of direct sales of indigenous traditional and domestic products.
- Explain the importance of direct sales.
- Identify direct sales assumptions.
- Assess the risks of direct sales.
- Analyze the role of tourism fairs in the function of promoting and selling indigenous traditional and domestic products.
Course content
Promotion of a new product in tourism. Promotional mix. Communication and promotion and advertising policy. Public relations in tourism and sales promotion. Professional sales. The sale of indigenous traditional and domestic products.
