Integral Tourism Product Management
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Course informations
| Study program level |
Graduate |
| Study program |
Management |
| Study program direction |
Destination management |
| Course year |
1. |
| Course semester |
I |
| Course status |
Core |
| ECTS |
6 |
| Lectures (h) |
30 |
| Excercises (h) |
- |
| Seminars (h) |
15 |
Course objectives
- Recognize the importance of managing an integral tourist destination product
- Link the rounding phases of a recognizable destination tourist product (planning, networking, creation, promotion and communication)
- To propose innovative integrated tourism products of a destination
Course outcomes
- Identify the specificity and uniqueness of the tourist resource base of the destination
- Explain the role and tasks of DMO and DMK in managing the integral tourism product
- Collect and analyze the data needed to plan the development of the integrated tourism product of destination
- Prepare for teamwork and form interest groups (clusters) for the development of an integral tourism product
- Formulate development and marketing plans for the development of an integrated tourist products of a tourism destination
- Apply integral quality management (IQM) in tourist destinations
- Distinguish the success of the organization of destination management (DMO and DMK) in the implementation of integrated tourism product management programs and strategies
Course content
Tourism attraction base and tourism destination. Tourism trends and destination tourism product. Tourism and space. Sustainable tourism development. Integrated management of tourist attraction base. The concept of the tourism value chain and the management of the value chain. Role of the local community and other stakeholders in the management of an integral tourism product. Clusters and interest associations in tourism. Tasks of managing a tourist destination in managing an integral tourist product. Integrated quality management and its application in tourism destinations. Management of quality elements of the integral tourist product of a destination (satisfaction of visitors and tourists, opinion and satisfaction of tourism service providers, satisfaction of the local population, influence of tourism on other activities and society).
