Crisis Management
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Course informations
| Study program level |
Graduate |
| Study program |
Management |
| Study program direction |
Small and medium enterprises |
| Course year |
2. |
| Course semester |
IV |
| Course status |
Elective |
| ECTS |
4 |
| Lectures (h) |
30 |
| Excercises (h) |
15 |
| Seminars (h) |
- |
Course objectives
- Provide an overview of basic theoretical concepts and practical tools of crisis management
- Developing risk perception and recognizing different types of risks in the business environment
- Enable students to design a business turnaround program
Course outcomes
- Anticipate a crisis and manage the crisis in a company
- Valorize different aspects of the crisis
- Identify the risks to which the company is exposed
- Critically review the appropriateness of selected crisis strategies
- Determine the possibilities and "cost" of the crisis recovery
- recommend anti-crisis scenarios and select anti cryptic combat tools according to the given example
- recommend a method for managing operational and strategic risks in the given example
- propose a crisis plan according to the given example
- recommend a suitable crisis communication strategy in the given example
Course content
Introduction to business crisis (the terms crisis and business crisis, features of the business crisis, causes of the business crisis). Crisis management process (narrow and broader crisis management, information network, crisis management phases, crunch plan stages, rollback strategy, and crisis strategy). Early crisis management and risk management (risk management, risk types and risk management, risk classification, process and phases, enterprise risk management and risk analysis, company prudence, enterprise performance, crisis announcement and situation environment, anti-crisis struggle tools). Business crisis identification (crisis symptoms, strategic crisis, crisis of success and liquidity, business analysis, reporting on the results of the analysis). Reactive crisis management (strategic renewal of enterprises, operational renewal of enterprises, liquidation of enterprises). Crisis communication (communication concept, crisis communication, crisis situations, crisis communication strategies, learning process from crisis).
