Communication and Presentation Skills
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Course informations
| Study program level |
Undergraduate |
| Study program |
Entrepreneurship |
| Study program direction |
Entrepreneurship |
| Course year |
2. |
| Course semester |
IV |
| Course status |
Core |
| ECTS |
4 |
| Lectures (h) |
15 |
| Excercises (h) |
- |
| Seminars (h) |
30 |
Course objectives
- To enable a student to apply communication and presentation skills in business and to make them media literate
- Develop awareness of the role of public relations in business
Course outcomes
The name of the learning outcomes set: Communication skills
Level: 5
- Develop the ability to create new contacts
- Develop the ability to exchange data / information
- Develop the ability of oral expression
- Develop speech and presentation skills
The name of the learning outcomes set: Presentation skills
Level: 5
- Specify the characteristics of successful presentations
- Distinguish types of presentations
- Define ways to establish a good relationship with listeners
- Explain the characteristics, advantages and limitations of visual aids
- Identify the steps in the listeners' analysis
- Analyze strategies for effectively answering public questions
- Apply the rules of good business clothing
The name of the learning outcomes set: Mass communication (public relations)
Level: 5
- Identify the basic concepts and purpose of public relations
- Analyze media types
- Develop communication skills with the media
Course content
The basics of communication. Elements of the communication process. Types of communication. Forms of communication, active listening, verbal and nonverbal communication. Assertive communication skills (assertive techniques, causes of assertiveness). Public communication, speaking in public. Presentation skills (preparation of presentations, audience analysis, definition of presentation purpose, creation of content, presentation design, maintenance of presentations). Business dress code. Successfully writing a resume and request. Interview (setting goals, defining the contents of the interview, determining possible questions and answers during the interview). Communication age and mass communication. Media literacy. Contemporary public relations (concept, employees, context, origin). Theoretical public relations theory. Communication and public opinion. Media and media relations.
