Management of rural tourism

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UNDERGRADUATE PROFESSIONAL STUDY OF MANAGEMENT –

MAIN FIELD: MANAGEMENT IN RURAL TOURISM

PERMIT:

Pursuant to the permit of Ministry of Science, Education and Sports (Class: UP/I-602-04/06-11/00006; Reg. No.: 553-07-10-0028) of 30 July 2010 and in accordance with the Resolution of the Agency for Science and Higher Education on Revisions and/or Amendments to Accredited Study Programmes of more than 20% (Class:602-04/07-15/0101, Reg. No.: 355-02-01-16-0009) of 17 June 2016, starting with the academic year 2017/2018, the revised and amended undergraduate professional study of Management – main field: Management in Rural Tourism is carried out at Virovitica College.

DURATION:

In accordance with the Bologna Declaration and the Scientific Activity and Higher Education Act, undergraduate professional study of Management – main field: Management in Rural Tourism, lasts three years, i.e. six semesters. The study programme is worth 180 ECTS credits.

ACADEMIC TITLE:

Upon completion of the undergraduate professional study of Management, study programme Rural Tourism Management, the student is awarded the professional title and academic degree of:

Bachelor of Economics (bacc.oec.)

LEARNING OUTCOMES:

• Determining the patterns of functioning of the market and contemporary economy.
• Applying relevant mathematical and statistical methods in business practice.
• Managing account-keeping and cost management.
• Differentiating and classifying financial reports and procedures of financial control and audit.
• Assessing the possibilities of using EU funds for funding.
• Using office software tools (Office packages).
• Reexamining the principles of sustainable development in business activity.
• Ascertaining the legislation which affects the business activity.
• Managing human potentials in small and medium-sized enterprises.
• Determining specific qualities of financial markets and institutions.
• Differentiating tools for strategic planning (fault tree analysis, goal tree, SWOT analysis).
• Drafting a research process proposal for a given problem.
• Applying the skills of intercultural communication with business partners and customers in Croatian, English and German.
• Writing a marketing plan proposal and plans for conducting marketing activities in online and offline environments.
• Drafting a business plan proposal.
• Identifying development factors for special forms of tourism.
• Creating a tourism attraction base.
• Determining the features of tourism market and customer behaviour in tourism.
• Managing business functions of destination management.
• Managing business processes in particular departments and tourism and hospitality business entities on the whole.
• Developing new tourism products and facilities.
• Managing the processes in the fields of gastronomy, oenology and catering.

COURSES