On Wednesday, May 22, 2024, Nataša Guvo from Real Grupa delivered a guest lecture on “Marketing for Small and Medium Enterprises – Developing a Marketing Strategy in Practice” for Entrepreneurship and Information Management students.
Nataša Guvo is an account manager at Real Grupa, a leading marketing agency in Croatia and one of the three key agencies in the regional market. Real Grupa is a full-service agency that provides its clients with integrated marketing communication services.
During the guest lecture, Nataša Guvo provided students with key guidelines for developing a solid marketing strategy, focusing on essential components and current trends in the field. The lecture included practical examples and discussions on new consumer approach trends.