Management of Small and Medium-Sized Enterprises
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Course informations
| Study program level |
Undergraduate |
| Study program |
Entrepreneurship |
| Study program direction |
Entrepreneurship |
| Course year |
3. |
| Course semester |
V |
| Course status |
Core |
| ECTS |
5 |
| Lectures (h) |
45 |
| Excercises (h) |
- |
| Seminars (h) |
15 |
Course objectives
- Identify and describe the environmental impact on the organization and review and select an adequate strategy,
- Analyze the aspects of entrepreneurship in the global economy and review the strategies of performance on the international market and comment on different forms of cooperation when entering the international market
- To distinguish the small business sector's specificities with respect to large enterprises
- To identify the importance of small and medium-sized enterprises in the economy
- To compare different approaches to the growth of small and medium enterprises and to classify their advantages and disadvantages
Course outcomes
The name of the learning outcomes set: Analysis of the organization's environment
Level: 6
- Identify and describe the environmental impact on organizations
- Create a SWOT analysis
- Review and select an adequate strategy,
- Harmonize functional decisions with the company's strategy
The name of the learning outcomes set: Understanding the developmental features of small and medium enterprises
Level: 6
- Distinguish the specificities of the small economy sector in relation to large enterprises
- Identify the importance of small and medium-sized enterprises in the economy
- Compare different approaches to the growth of small and medium enterprises and to classify their advantages and disadvantages
The name of the learning outcomes set: Entrepreneurship in the global economy
Level: 6
- Analyze aspects of entrepreneurship in the global economy
- Review the strategies of performing on the international market
- Comment on different forms of cooperation when entering the international market
The name of the learning outcomes set: Financing strategies for small and medium enterprises
Level: 6
- Analyze different forms of financial resources for financing business activities in a company
Course content
Small and medium company: definition, economic significance, economic power, weakness, financial opportunities, limits and risks. Place and role of small and medium enterprises in the entrepreneurial economy. Establishment of small and medium enterprises. Possible strategies for entering entrepreneurial activities. Strategic determinants of development. Small and medium sized enterprises in the economic structure of the Republic of Croatia. Economic and social prerequisites for the performance of small and medium-sized businesses: functional and institutional conditionality. Opportunities and constraints, SMC financing, planning, procurement and inventory management, risk management and insurance. Entrepreneurial management: innovation, tradition, weakness of material, financial and human resources, business plan, market segmentation, entrepreneurship in managers, decision making process, definition of vision, mission and strategy for small and medium enterprises. Full quality management. The organization that learns. Interpersonal relationships: employee motivation, human resource management, entrepreneur as leader, salary policy. Social responsibility of entrepreneurs.
