Principles of Entrepreneurship
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Course informations
| Study program level |
Undergraduate |
| Study program |
Entrepreneurship |
| Study program direction |
Entrepreneurship |
| Course year |
1. |
| Course semester |
II |
| Course status |
Core |
| ECTS |
6 |
| Lectures (h) |
45 |
| Excercises (h) |
- |
| Seminars (h) |
15 |
Course objectives
- Understand and evaluate the basic concepts of entrepreneurship and entrepreneurial infrastructure.
- Acquire knowledge of the elements of the entrepreneurial process, valorize the individual elements of the entrepreneurial process and assess the importance of certain business opportunities for entrepreneurship.
- To justify the position on the need to apply business ethics to business operations.
Course outcomes
The name of the learning outcomes set: Introduction to entrepreneurship
Level: 6
- Explain basic theories and schools of thought of entrepreneurship
- Explain types of entrepreneurship
- Identify the basic characteristics of entrepreneurs
- Identify the possibilities of starting a business venture and creating a business idea
The name of the learning outcomes set: Entrepreneurial process
Level: 6
- Determine the necessary entrepreneurial skills with respect to the entrepreneurial idea
- Show the emergence of entrepreneurial ideas
- Elaborate the necessary elements of business drafts with regard to the characteristics of the business opportunity being assessed
- Compare and select possible sources of funding for a new business venture
The name of the learning outcomes set: Entrepreneurial infrastructure
Level: 6
- Comment and analyze the characteristics of certain forms of entrepreneurial infrastructure
The name of the learning outcomes set: The principles of business ethics
Level: 6
- Identify the underlying theories of business ethics, describe their features, and argue the views on the need to study and apply business ethics in different business situations
- Determine the importance of applying contemporary business ethics principles to small and medium-sized companies
Course content
Concept and theories of entrepreneurship. Factors affecting entrepreneurship. Business idea. Entrepreneurial project. Efficiency rating. Market research. Segmenting the market and analyzing competitors. Analysis of micro macro environments of entrepreneurs. Develop new products and services. Lines, brands, distribution and packaging of products. Alternatives to creating business opportunities. Entrepreneurial infrastructure. Entrepreneurial strategy. The function of management in entrepreneurship. Possibilities of going out to overseas markets. Institutions of entrepreneurial infrastructure (project, consulting and engineering institutions, financial agencies, technological jobs, programs to encourage new jobs, free and enterprising areas), launching new jobs. Ethics of entrepreneurial activities, ethics of decisions, and their impact on other participants in the entrepreneurial process.
