Business Information Systems in Tourism
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Course informations
| Study program level |
Undergraduate |
| Study program |
Management |
| Study program direction |
Management of rural tourism |
| Course year |
3. |
| Course semester |
V |
| Course status |
Elective |
| ECTS |
5 |
| Lectures (h) |
30 |
| Excercises (h) |
30 |
| Seminars (h) |
- |
Course objectives
After successful mastering the course, the student should be able to:
- Understand and understand the underlying concepts, principles and architecture of the BIS, with emphasis on tourism
- Describe and comment on BIS elements and subsystems in tourism
- Understand and be able to analyze the strategic linkage / significance of BIS in tourism
- Learn the elemental methods of graphic specifications and business process analysis in tourism through practical teaching
Course outcomes
Name of the learning outcomes set: Concept and structure of ICT in tourism
Level: 6
- Explain the notion and significance of the information system in an organization / business operations
- Understand the architecture and components of a business information system
- Subsystems of business information systems with an emphasis on tourism and hospitality.
- Explain the specifics of the information system in tourism and catering
- Development of business information systems - describe and explain the phases and methods
- Strategic planning of business information systems - business and strategic PIS harmonization at a strategic level
Name of the learning outcomes set: ICT implementation for CRM in tourism
Level: 6
- To justify the criteria for optimizing the selection of ICT tools for CRM in a tourist-catering facility in rural tourism.
- Recommend a strategy and ways to implement the so-called “One to one" interactions with online communication platforms (social networks, etc.).
- Select the appropriate information technology to secure and organize CRM data
Name of the learning outcomes set: ICT business solutions in tourism
Level: 6
- Understand and be able to specify and analyze the structure of business processes
- Understand and be able to specify and analyze the information needs of a particular tourism organization (enterprise)
- Be able to name and comment on some practical cases of ICT application
Course content
System concept, system approach and system analysis with application on business information systems. Concept, purpose and goal of an information system. Components of the business information system architecture. Business system - business processes, business rules. Construction and development of business information system - approaches, methods and phases. Specific methods / techniques: DTP, IDEF0, UML DA, ARIS. Parts / subsystems of business information systems with an emphasis on tourism and catering. ERP systems. CRM systems. Strategic planning of business information system. Analysis of practical examples.
