Tourism Destination Management
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Course informations
| Study program level |
Undergraduate |
| Study program |
Management |
| Study program direction |
Management of rural tourism |
| Course year |
3. |
| Course semester |
V |
| Course status |
Core |
| ECTS |
6 |
| Lectures (h) |
30 |
| Excercises (h) |
- |
| Seminars (h) |
30 |
Course objectives
- Plan the development of a rural tourism destination
- Operate a rural tourism destination
- Introduce marketing methods including the branding of rural tourism destinations
Course outcomes
Name of the learning outcomes set: Planning the development of a rural tourism destination
Level: 6
- Identify the most important planning facilities and elements of the rural tourism development plan.
- Identify historical factors and key drivers of destination development.
- Analyze the relevant parameters for the development of tourist infra- and superstructure in a destination.
- Valorize possible impacts of rural development on the local community
Name of the learning outcomes set: Operational management of a rural tourism destination
Level: 6
- Determine the role of the DMO in managing a rural tourist destination at the international, national, regional and local organizational level.
- Identify all stakeholders in the destination for the needs of rural tourism and assess their topology.
- Develop plans and communication procedures that meet the needs of stakeholders and enable synchronization in a rural tourism destination.
- Determine the factors influencing the rural tourism destination management process.
Name of the learning outcomes set: Marketing of a rural tourism destination
Level: 6
- Recommend information management to collect data on perceptions, attitudes and behavior of consumers within the target market of a rural tourism destination.
- Identify key indicators for analyzing the competitiveness of a rural tourism destination.
- Create a promotional plan including the media plan and PR rural strategy.
- Assess and compare the expectations of visitors before they arrive and their experience after consuming the services and products of a rural tourism destination.
Name of the learning outcomes set: Branding a rural tourism destination
Level: 6
- Critically evaluate tourism product categories, differentiation, positioning, identity, image and brand of rural tourism destination including their elements.
- Determine the push-pull factor for destination visitors and identify factors that affect brand awareness of consumers.
- Recommend phases and use of tools in branding the rural tourism destination.
Course content
Rural tourism destination as the starting point of tourism activities (definition of tourism destination, content of tourism destination, development process of tourism destination. The basic factors of tourism and tourism destination. Basic functions of tourism and tourism destination. Macro-tourism analysis of a tourism destination. Tourism destination market analysis, SWOT and PEST analysis, Role of the local community, private and civil sector in planning and managing the development of tourism in a rural tourism destination. DMO - historical development, concept, role and tasks. Mission and tasks of regional and destination tourism management. Marketing features of managing a complex tourism product of a rural destination (lifecycle management, creation and pricing, promotion and distribution). Branding, image and positioning of a rural tourism destination.
