Leisure Management
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Course informations
| Study program level |
Undergraduate |
| Study program |
Management |
| Study program direction |
Management of rural tourism |
| Course year |
2. |
| Course semester |
IV |
| Course status |
Core |
| ECTS |
5 |
| Lectures (h) |
15 |
| Excercises (h) |
- |
| Seminars (h) |
30 |
Course objectives
- Manage whole-day stay of guests in rural tourism facilities
- Create programs i.e. activities during the leisure time of guests
- Organize cultural and creative animation programs in tourism
- Organize tourism entertainment programs
Course outcomes
Name of the learning outcomes set: Managing a full-day (24 hours) guest stay
Level: 5
- Identify the basic characteristics of the tourist stay.
- Plan and design guest stay in the house, yard and garden.
- Plan and design the stay of guests on agricultural land and in the forest.
- Plan and design a tour of tourist attractions in the area.
- Establish and organize common programs and itineraries for more neighboring tourism and hospitality businesses in rural tourism.
Name of the learning outcomes set: Managing leisure activities
Level: 6
- Recommend leisure projects according to the principles of animation for the needs of tourists including adequate means and equipment.
- Organize leisure time activities, including the educational aspect, by analyzing space and resources, in accordance with precautionary and safety regulations.
- Critically evaluate leisure activities by selecting animation educational resources and techniques.
- Recommend leisure activities in a natural environment, respecting the principles of environmental protection and occupational safety measures.
- Recommend the form of active vacation in a specific rural area according to the characteristics of the resource base.
- Suggest a plan (design content) for an active vacation in a particular rural destination.
- Establish a procedure for monitoring and evaluating the quality of entertainment and leisure activities, selecting a strategy, techniques and tools to identify areas for improving activities.
Name of the learning outcomes set: Cultural animation in tourism
Level: 6
- Identify and evaluate the potentials of cultural heritage and specialized cultural contents.
- Plan and design a cultural program guided by the criteria and guidelines of strategic planning and conceptual framework of cultural management and the principles of cultural dynamics of cultural-entertainment activities and animation.
- Critically analyze available resources related to cultural activities necessary for their implementation.
- Recommend cultural-entertainment activities with the marketing and communication activities necessary for the realization of cultural interventions.
- Monitor and evaluate cultural programs and interventions, applying quality assurance criteria.
Name of the learning outcomes set: Tourist entertainment animation
Level: 6
- Conceptualize the tourism entertainment in various areas where you can perform and organize the space for tourist entertainment, analyzing the organizational and functional structure.
- Manage human resources involved in animation according to strategic guidelines and company guidelines.
- Recommend tourism entertainment programs, taking into account the needs of users and the opportunity for interventions.
- Evaluate evening sittings and shows, tailored to the tourist atmosphere with the features of the participants.
- Monitor and control the activities of tourist entertainment from the aspect of operationality, economy and administration and evaluate them by implementing a quality management system.
Course content
Rural tourism product as an authentic guest experience, Experience economy and its application in creating special experiences for tourists in rural destinations, Planning of contents within rural tourism industry, Planning of original tourist experiences based on tourism attractions of the destination, Cooperation among the stakeholders in the destination of the creation of recognizable tourist itinerary, Traditional elements as the basis for creating special tourist experiences, Animation in the function of creating an authentic tourist experience, Economic effects of animation and its influence on the competitive ability of tourism products on the broadcast market, Types of animation activities, Animation activities based on culture , cultural and traditional heritage, creative tourism products, importance of entertaining content in creating special experiences for tourists
