River Tourism
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Course informations
| Study program level |
Undergraduate |
| Study program |
Management |
| Study program direction |
Management of rural tourism |
| Course year |
2. |
| Course semester |
III |
| Course status |
Elective |
| ECTS |
3 |
| Lectures (h) |
30 |
| Excercises (h) |
- |
| Seminars (h) |
15 |
Course objectives
- Become familiar with the characteristics of river tourism as one of the specific forms of tourism
- To know the conditions for the development of river tourism in the Republic of Croatia and to be able to make an analysis and critically comment on the characteristics of the river tourism market
Course outcomes
Name of the learning outcomes set: River tourism- theoretical analysis and definition
Level: 6
- Identify basic concepts related to river tourism.
- Identify and comment on the emerging forms of river tourism.
- Assess the conditions for the development of river tourism in the Republic of Croatia.
- Analyze the interplay between supply and demand of river tourism in the environment.
- Determine the economic and non-economic effects of river tourism.
- Identify organizations of the social and private tourism sector that play a key role in river tourism.
- Establish marketing of river tourism.
Course content
Modern understanding of the river. River as an industrial resource. River as a tourist resource. The river network of Republic of Croatia. River tourism. Existing forms of river tourism. River cruise. Cruising the rivers in Europe and the world. Future trends in the cruise market. Adventurous forms of river tourism. Other forms of river tourism. Analysis of supply and demand markets for river tourism. Perspectives on the development of tourism product of river tourism in the Republic of Croatia. The effects of river tourism. Key players in river tourism. Marketing of river tourism program. Marketing strategy.
