International Business
Back
Course informations
| Study program level |
Graduate |
| Study program |
Management |
| Study program direction |
Small and medium enterprises |
| Course year |
2. |
| Course semester |
III |
| Course status |
Elective |
| ECTS |
4 |
| Lectures (h) |
30 |
| Excercises (h) |
- |
| Seminars (h) |
15 |
Course objectives
- Give an overview of the core characteristics of international business
- Understand the importance of interdisciplinary knowledge necessary to improve internationalization of activities in the conditions of intercultural differences
Course outcomes
- Identify the motives and goals of international business
- Critically evaluate the internationalization of the process
- Review changes in the global business environment
- Critically evaluate successful and unsuccessful international business strategies
- To review what interdisciplinary knowledge is needed for the internationalization of activity in the conditions of intercultural differences
Course content
Introduction to international business. Frameworks and relationships in which international business is conducted. The international business environment. Motives, goals and strategies of international business. Organization of international business. Subjects of international business. International business practices, terms and rules. International business strategy. International culture.
