Identify the key participants of tourism development in a tourism destination and propose options for interest association at tourist destination level
Design a branding destination strategy
Evaluate tourism-based events based on branding strategy
Plan your own entrepreneurial venture of organizing and launching a destination management company
Course outcomes
Identify the main participants of the organization and development of tourism policy in a destination
Suggest ways of interest association to establish a quality tourist value chain
Prepare a study to create a branding destination strategy
Create original tourism-based events based on the branding strategy
Create a study of the organization and start-up of the company's Destination management in the form of an internship (Report on Internship)
Course content
Participate in planning and organizing tourism on the tourism destination level
Participate in the preparation and implementation of projects funded from EU funds, Ministries of the Government of the Republic of Croatia and other legal entities • Participate in the organization and implementation of tourist events and manifestations
Participate as an associate in developing studies from the domain of marketing management, media planning and branding
Prepare and develop new tourist products based on the attraction and resource base of the destination
