Health and Wellness Tourism
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Course informations
| Study program level |
Graduate |
| Study program |
Management |
| Study program direction |
Destination management |
| Course year |
2. |
| Course semester |
IV |
| Course status |
Elective |
| ECTS |
4 |
| Lectures (h) |
15 |
| Excercises (h) |
- |
| Seminars (h) |
15 |
Course objectives
- Provide a review of basic concepts related to the definition of health and wellness tourism
- Assessing the potential and challenges for the development of health and wellness tourism in the destination
- Design programs that are suitable for the development of health tourism.
Course outcomes
- Explain basic concepts in the field of health and wellness tourism
- Assess the possibility of developing health and wellness tourism in a destination
- Identify limiting factors in the developmental process of health tourism in the destination
- Compare health tourism in Croatia and the EU
- Critically evaluate the significance and role of health tourism in the development of the entire tourist offer of the Republic of Croatia
- Recommend development programs of health and wellness tourism for a particular destination
Course content
Theoretical definition of terms of health and health tourism (relationship between health and tourism). Historical development of health tourism. Types of health tourism. Profile of tourist service users in health tourism. The Effects of Health Tourism Development. Development possibilities and limiting factors for the development (improvement) of health tourism in the Republic of Croatia. Top destinations of health tourism in the world and in Croatia (Croatian vs. foreign health tourism). The defining the term wellness tourism. Types and characteristics of wellness. The relationship between wellness and health tourism. Global trends in wellness tourism. Wellness tourism in the world and Croatia.
