MICE Tourism
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Course informations
| Study program level |
Graduate |
| Study program |
Management |
| Study program direction |
Destination management |
| Course year |
2. |
| Course semester |
III |
| Course status |
Elective |
| ECTS |
4 |
| Lectures (h) |
15 |
| Excercises (h) |
- |
| Seminars (h) |
15 |
Course objectives
- Identify MICE tourism terminology
- Explain the importance of tourism MICE for the development of tourist destination and hotel-tourist sector.
- To propose creative techniques for designing the MICE tourism programs.
Course outcomes
- Define different types of MICE tourism
- Describe the importance of MICE tourism for the development of tourism destinations
- Explain the close link between MICE tourism and the hotel-tourism sector
- Get acquainted with the historical development of MICE tourism and its position in offer of the leading tourism countries and the latest trends
- Formulate the development of tourism MICE in specific tourism destinations
- Create programs for individual segments of MICE tourism
Course content
The term MICE tourism. Historical development of MICE tourism, position on key markets and development trends. The link between MICE tourism and the hotel-tourism sector. The importance of MICE tourism for the development of a tourism Destination. Components of MICE tourism: Meetings (business meetings, seminars, trainings ...); Incentives; Conventions (conventions, congresses, symposiums ...); Exhibitions (fairs, exhibitions, shows ...). Influence of MICE Tourism on hotel-tourism sector, traffic, trade, public content and infrastructure. Market segments of MICE tourism. Planning in MICE tourism. Choice of event venue. Financing and budgeting of events - sponsorships and grants. Programming and event management. Crisis management in MICE tourism. Marketing activities. Final evaluation and reporting.
