Business Intelligence
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Course informations
| Study program level |
Undergraduate |
| Study program |
Management |
| Study program direction |
Informatics management |
| Course year |
3. |
| Course semester |
VI |
| Course status |
Elective |
| ECTS |
5 |
| Lectures (h) |
30 |
| Excercises (h) |
15 |
| Seminars (h) |
15 |
Course objectives
Introduce to the student the basics of Business Intelligence as the concept of continuous collecting, analyzing and using information in order to exploit strategic opportunities.
Course outcomes
- Analyze the role of the Business Intelligence concept in creating a company's competitive advantage through the collection, analysis and use of organizational knowledge
- Analyze the company's internal and external environment
- Establish basic concepts, features and capabilities of decision support systems, data analytics and business intelligence
- Identify basic data storage concepts
- Apply BI tools in a descriptive analytics
- Identify concepts and give examples of predictive analytics (data mining, textual and web analytics, and social network analysis)
- Identify the basic concepts, concepts and technologies of the Big Data paradigm
- Identify future technological trends in business analytics development
Course content
Introduction. Development of BI. Development models, techniques, cycles (examples of dysfunction and problem cycles), BI in practice (company processes, regional aspect of action, expectations, fiches, evaluation criteria, methodology, result information). Cryptography and the secrecy of information (information, types of disinformation, impact vector, cryptography techniques, economic security), lobbying (actors, methods, strategies of influence). Price cycle BI. BI actors. Protection of the structure (firms, organizations, etc., professional secrecy, espionage, all modes of communication, mole, human factor, counter-intelligence). CI - competitive intelligence (growth and development, ambition, intoxication). : crisis, suspicion, success, poor economic structure, culture, organization, traps of success). CI - "syndrome S", KM - knowledge management.
