Business Communication
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Course informations
| Study program level |
Undergraduate |
| Study program |
Management |
| Study program direction |
Informatics management |
| Course year |
2. |
| Course semester |
III |
| Course status |
Elective |
| ECTS |
5 |
| Lectures (h) |
15 |
| Excercises (h) |
- |
| Seminars (h) |
30 |
Course objectives
Introduce to the students the importance and role of communication in achieving goals of business organizations.
Course outcomes
- Analyze the basic communication model and its elements
- Identify and compare the types and forms of communication
- Analyze the role and importance of psychological determinants
Course content
Concept of communication, types and forms of communication. Communication model and elements of communication. Psychological determinants of communication. Mass media analysis. Marketing communication. Written communication. Presentations, meetings and negotiations. Presentation and introduction. Business etiquette, business dress and business lunch. Collaboration with the media and image. Communication and interpersonal relations. The role of communication in achieving competitive advantages.
